Change Catalyst eBook

Based on the theory of Spiral Dynamics

coverjpeg CC final

Activate 6 Drivers of Motivation and Change

Control & Willpower

Structure & Discipline

Success & Result

Harmony & Balance

Creativity & Positivity

Wholeness & Purpose


Discover Spiral Dynamics

Spiral Dynamics has its origins in a theory developed by Dr. Graves. He was a professor of psychology and the founder of the emergent cyclical theory of adult human development. In simple terms; his theory describes how human psychology has evolved over thousands of years.

For example, our basic survival colours, such as Beige and Purple, helped us in our day to day life when we lived in tribes. But then the world started to change. Empires and civilizations were built.

These developments led to new problems and new ways of thinking. Like a spiral, each level builds on the understanding of the levels below. Each level signifies a new insight and new perspective of looking at the world.

Beige - SurvivalSense

Our first value system is beige, the colour of survival. Our basic need and focus was to eat, drink and sleep. Automatic instincts and our sense of survival were guiding us in our choices.

Purple - Kinspirits

The second value focuses on safety by living in a clan. This allowed us to form bonds, cooperate and prosper. Loyalty to the community and collective values became important.

Red - Powergods

But then something changed within us. Our free will and ego awakened. We wanted more control and power. This gave us the determination and willpower to chase something of value.

Blue - Truthforce

Because of the red chaos we developed the need for structure and order. Our search for meaning and stability created a new civilization with rules, religion and guidelines for righteous living.

final transp tur spiral dyna

Orange - StriveDrive

In this new world, an abundance of opportunities allowed individuals to obtain independence, autonomy and abundance. Our mentality became focused on results and personal success.

Green - HumanBond

The next value system realizes that real happiness is limited in material abundance and success. Our need for connection and peace started growing, creating more harmony in our lives.

Yellow - FlexFlow

In the last 50 years the world is changing rapidly. This means we're constantly adapting to the situation with creative solutions and flexibility, while dealing with surprises and uncertainties.

Turqouise - GlobalView

The final colour is turquoise, which is the need to seek wholeness with the universe. With a holistic worldview, we engage our spiritual intelligence to live a purposeful life.